Membership and Demographics
The US Chess Federation has 85,000 members, of whom 35,000 are adults and 50,000 are youth or scholastic members. The population is predominantly male. Adult members are generally college-educated and affluent.
Advertising Opportunities
The USCF provides a number of advertising and sponsorship opportunities for advertisers interested in reaching this membership. All members have access to uschess.org, a Web-based community of chess fans and players of all levels. All adult members and youth and scholastic members over the age of 12 receive the monthly Chess Life magazine by mail, the highest circulation chess magazine in the world, now in its 66th year of publication. This magazine is also available on newsstands. USCF members who are twelve or younger receive Chess Life for Kids magazine on a bi-monthly basis by mail. The web site and both of the magazines offer advertising opportunities. These media properties are by the most effective means of reaching American chessplayers. Chess organizers may announce tournaments in the Tournament Life Announcements (TLA) section of Chess Life. Substantial discounts from the rates below are available to USCF Affiliates wishing to advertise USCF-rated chess tournaments.
Advertising Rates
uschess.org Web Advertising
| Time | Homepage | Other Pages |
| 468x60 | 120x240 | 468x60 | 120x40 |
| 1 month |
$600 |
$225 |
$400 |
$150 |
| 2 months |
$1,150 |
$430 |
$760 |
$290 |
| 3 months |
$1,690 |
$635 |
$1,150 |
$425 |
| 6 months |
$3,420 |
$1,240 |
$2,255 |
$830 |
| Annual |
$6,100 |
$2,300 |
$4,025 |
$1,530 |
Commercial Links: Three months $90, Annual $300
Print Ads: Display and Direct Response
| Inserts | Chess Life | Chess Life for Kids | CL & CL4K Combined |
| 1 | 2-5 | 6-9 | 10-12 | 1 | 2-4 | 5-6 | 1 | 2-5 | 6-9 | 10-12 |
| Full pg |
$2690 |
$2585 |
$2480 |
$2370 |
$996 |
$954 |
$912 |
$3520 |
$3380 |
$3240 |
$3100 |
| 2/3 |
$1815 |
$1745 |
$1670 |
$1600 |
$672 |
$642 |
$618 |
$2375 |
$2280 |
$2185 |
$2090 |
| 1/2 |
$1490 |
$1430 |
$1370 |
$1310 |
$552 |
$528 |
$510 |
$1950 |
$1870 |
$1795 |
$1715 |
| 1/3 |
$1035 |
$990 |
$950 |
$910 |
$378 |
$366 |
$348 |
$1350 |
$1295 |
$1240 |
$1190 |
| 1/4 |
$820 |
$785 |
$755 |
$720 |
$300 |
$288 |
$276 |
$1070 |
$1025 |
$985 |
$940 |
| 1/6 |
$590 |
$565 |
$540 |
$520 |
$216 |
$210 |
$204 |
$770 |
$740 |
$710 |
$675 |
| 1/8 |
$455 |
$435 |
$420 |
$400 |
$168 |
$162 |
$150 |
$595 |
$570 |
$545 |
$525 |
| 1/12 |
$315 |
$305 |
$295 |
$280 |
$120 |
$108 |
$102 |
$415 |
$395 |
$380 |
$365 |
| 1inch |
$170 |
$160 |
$155 |
$145 |
$60 |
$60 |
$54 |
$220 |
$210 |
$200 |
$190 |
NOTE: Printing chart will show all information. Column for 10-12 insertions is:
Full pg $3100;
2/3 pg. $2090;
1/2 pg. $1715;
1/3 pg. $1190;
1/4 pg. $940;
1/6 pg. $675;
1/8 pg. $525;
1/12 pg. $365;
1 inch $190.
Print Ads: Tournament Announcements
For Chess Life, the first six lines are $2 per line. Additional lines are $3 each. For Chess Life for Kids, the rates are $1 per line up to 8 lines then $2.00 per line for 9 or more lines.
Closing Dates
The closing date for print advertisements is the tenth of the month two months prior to the cover date. In any particular issue, the Tournament Announcements are for events occurring after the fourteenth of that month. Issues are mailed to readers in the last week of the month preceding the cover date.
Sponsorships
The USCF is interested in forming alliances and strategic relationships to promote chess playing in America. For information on sponsorships, please contact Joan DuBois at joandubois@uschess.org.
Contacts
For information on advertising, placing Tournament Announcements or classifieds, please contact Joan DuBois at 931-787-1234 x130 or email tla@uschess.org.
For information on sponsorships, please contact Joan DuBois at joandubois@uschess.org.
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